Southeast Asian markets have very different dynamics making it challenging for international businesses to effectively manage their go-to-market efforts and media investment.
We create robust data ecosystems and systemize the collection of large quantities of data in a privacy-safe way in order to provide brands and businesses with an in-depth understanding of their key audiences and use the intelligence gained to plan and adjust their strategies, strengthen their customer relationship and always remain one step ahead of their competitors.
Data-driven marketing
We use real-time data and unified insights to provide outstanding results
With our purely data-driven approach and predictive machine-learned algorithms, we continually assess the data we receive throughout the campaigns and gain a single unified view of each user. Thanks to this data, we deliver highly-personalized messages and create bespoke strategies to target users who have demonstrated a propensity to engage with your brand and convert.
Customer Intelligence
We gather deep customer insights and identify your most important growth segments
We track all users’ interactions and profile your audiences with on-board data to gain real-time customer insights and in-depth knowledge about their interests, preferences, and behaviours.
By understanding customers’ key values and anticipating their needs, we facilitate brand reputation management, identify your most important growth segments, and engage them with personalized ads and topics to strengthen brand preference and boost profits.
Measurement
& Analytics
We measure consumers’ cross-device journeys and keep tactical advantages with real-time analytics and unified insights
No “blind” campaign! We don’t start a campaign without installing a complete and accurate tracking system. Analytics is the foundation of every successful digital strategy.
We set KPIs, measure users’ interactions and provide advanced dashboards which are fully personalized to the needs of our clients. From programmatic campaigns to the content posted by influencers, through e-commerce and offline sales, we monitor every aspect of your marketing efforts and let you keep tactical advantages by visualizing your progress, tracking results and getting unified insights in real-time.
Conversion Rate Optimization
We increase conversion rates by creating a cohesive user experience all along the buyer journey
We map the full buyer journey, identify key customer touchpoints, and provide a complete picture of the customer experience throughout the full cycle of interactions.
Through an in-depth study of your data, our data scientists and experts in predictive analytics will help you to reduce friction and cognitive overhead through each step in your purchase funnel to create a cohesive user experience across the customer lifecycle and increase your conversion rate.