Chinese tourism: the next big market segment in Southeast Asia
Chinese tourism in SE Asia is driving economic growth across the region, presenting an interesting - and potentially lucrative - segment for brands to tap into....
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Chinese tourism in SE Asia is driving economic growth across the region, presenting an interesting - and potentially lucrative - segment for brands to tap into....
The Islamic community in SEA is a large, lucrative market bridging the gap between faith and modernity. Here’s what brands should know about marketing to the segment....
Scenes of beaches, nightlife, temples, beautiful people, and culinary delights are what initially come to mind when one mentions Thailand, and aptly so - but behind this façade lies a country on the brink of a full-blown digital revolution that serves as the main point...
Luxury brands are faced with the unique conundrum of understanding how harnessing the power of digital marketing can help their sales, as they perpetually play catch-up with the rest of the market in adapting to this change. Leveraging it in a vibrant, up-and-coming market such...
Brands that invest early in their digital marketing capabilities and harness it in a way that considers the Southeast Asian market’s diversity, complexity, and uniqueness are the ones that will end up reaping the fruits of the region’s bounty, and solidify their position as leaders...
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